My goal with this design was to encourage shoppers to travel abroad and do so in style. The client needed a modern, fresh look to combat stagnant sales and growing competition. I started by rebranding the business as "Classic Leather Co." giving it an established, classic American feel with Italian roots. I really strived to give the website an immersive feeling. To make it feel as though these exotic locales were so close in reach - that if you allowed yourself you could simply take your bag and go. These gorgeous snapshots became a central theme, and combined with the fluidity of the menu and other elements, bring the site to life.