EVOLUTION by Thompson is the world's first premium, wireless hair dryer. Our goal at Kreative was to introduce this breakthrough cordless technology to the public by first attracting hair stylists in high-end salons. I was tasked with taking the existing brand identity and creating a vibrant social media campaign to support the launch of the product.
Branded posts for social media page.
This is the promotional graphic announcing the launch of EVOLUTION's first giveaway.
The Facebook page's cover photo was designed to draw external users to the contest and "like" the page.
This is the image I crafted for the contest wrap-up email.
Utilizing a viral sweepstakes app, I created a seamless entry mechanism via this Facebook Tab and landing page on the website. Both widgets worked in congruence, allowing entrants to continually earn bonus entries via referral, social shares, follows, etc.
When researching for this project, I gathered information from salon industry reports, insider exposés, and relevant blog posts. The following documentation is part of the Discovery and Strategy Report I implemented for the client - the layout was done by me, as well, using Adobe InDesign (the template became standard for future reports). The structural foundation of these reports were initially crafted by the Marketing Manager and Client Service's Director of Kreative.
Though not for the giveaway itself, this snapshot illustrates an example of the ad campaign I used to grow the page. These adsets were designed to build a following prior to the giveaway itself.