arrow-left-lightarrow-leftarrow-right-lightarrow-rightarrow-thin-left arrow-thin-right browser-search cup heart indicator laptop layers layout-4boxes layout-sideleft mail-heart mail map-pin mixer mouse nav paintbucket pencil-ruler phone picture play video
Surreal Blend | The Works of Michael Caporale

Printer Playground

  • My Contribution: Web Design, Web Development, Brand Identity, Marketing, Logo Design

Printer Playground is a personal business endeavor which speaks to a wide demographic of “creators” - a loose term that we are seeking to expand further.  The vision behind Printer Playground, an online retailer for 3D printing products, is to open the doors for the everyday consumer to explore this revolutionary technology, and create something with their own hands.

The feeling of holding something tangible that began in your mind is both invigorating and empowering. The color of the brand needed to represent that feeling of nervous volatility whilst remaining pure, energetic and friendly.

playground orange is that color.

color-palette

logo-in-white

logo-in-orange

logo-in-black

business-plan-step-1

business-plan-step-2

business-plan-step-3

Jokes aside, my intention with Printer Playground really was to create the coolest place on the internet for 3D printing. With a focus on the consumer, a friendly demeanor and a great atmosphere, the brand is what brings our offerings to life.

The homepage

Earlier renditions of the site used a full-width slider, which I thought at first left a punchy, modern impact. But after further testing and consideration, it became apparent that a modular approach was necessary to draw the user’s eyes further into the site. Bite-size snippets tend to capture our interest, and this change left Printer Playground feeling more like an interactive magazine than a trendy website.

Websites are rarely perfect - I love great ideas and immersive designs, however, I’m only married to the ones that bring results. “Why” people respond in an interactive environment drives my design decisions toward creating those results.

Examples of earlier slides

Internal pages

Internal pages read very clearly, with a strong emphasis on legible, unobtrusive navigation.

Emoticons always help get you through the day.

And rather than annoy you, we prefer to annoyingly please you.